Oh! Social has a DREAM! Listen up Business or Brand Owners!

February 26, 2010 at 2:22 pm 7 comments

We have a dream…and it’s a BIG one. One day every brand, every company, every business will have a designated Community Manager or a team of managers!

We tell our clients that we highly recommend launching a corporate blog that is updated daily, weekly, or even monthly. We know: It is difficult enough for a business to wrap their arms around how to fit in time to manage a Twitter & Facebook feed…create a two-way conversation with their clients…AND maintain a blog.

Over the past couple of weeks, two local Dayton businesses have said YES to social media and have launched into the social media space. However, good looking logos, having some followers and an occasional industry-related post is NOT enough. You have to appoint someone, or several people to manage these streams almost full-time. This is what the social media expects. It will be interesting to watch and see how well these local Dayton companies rise to the occasion. (They are our clients so we will be cheering them on!) — 252 West Salon & MedSpa AND MyPilatesStudio.

If you happen to visit either of these wonderful places, please be sure to mention you heard about them via social media!

Have you thought about this: Next time a position at your company opens up, include COMMUNICATIONS skills as part of the skills set for the job. Make sure the person is fluent in social media, blogging (make sure they HAVE a blog), Twitter and Facebook. Have they ever hosted a podcast on BlogTalkRadio? Do they host events on LinkedIn and attend social functions? Hint:

We are coming to the conclusion that one day, every company, every entity, every brand will have a community leader or leaders. This person must not only interact and engage with the customers/clients in the community, but they will create communication flow within the company itself.

What do you think?

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Entry filed under: Dayton Small Business, Oh! Social - Our 2 Cents. Tags: , , , , , , , , , , , , , .

SOBCon2010 – The People Who Have Made a Difference For Me 7 Steps to Creating an Online Community

7 Comments Add your own

  • 1. Daniel Johnson, Jr.  |  February 28, 2010 at 1:24 am

    I can see where you’re coming from, but I’m not sure I can see every company ponying up the money for a community manager, especially for some of the smaller, unrecognized brands. At first anyway.

    Some of the larger, better-established brands, yes. I can definitely see how the Community Manager role fits into an overall Customer Service, PR, and even Marketing role.

    These are just some of my thoughts. I’d love to read what others think about this.

    Reply
  • 2. Carole Hicks  |  February 28, 2010 at 1:48 am

    Dan, when companies realize how important this position is, they will realize they can’t afford NOT to have a designated Community Manger/s. People/companies/brands will come up with the bucks when they find out something is important…they always do. It’s a matter of perceived value. If you read all the way through my rant, I suggested to a business owner that the next time a position opens up, they consider requiring the skills sets of a CM to that position. Just thinking out loud. Thank you for chiming in Dan. I appreciate it!

    Reply
  • 3. Rick Cartwright  |  February 28, 2010 at 2:49 am

    Carole,
    Enjoyed your comments on this topic. My concern is how myopic most business are regarding social media.

    I read an interesting post by Amber Naslund (@ambercadabra) about the qualifications for someone taking a position such as what you have described: http://altitudebranding.com/2010/02/earning-your-stripes-for-a-social-media-job/. I apologize if you have already read it:).

    Regards,

    Reply
    • 4. Carole Hicks  |  February 28, 2010 at 12:58 pm

      Rick, Thank you for leaving a comment. No, I have not read it yet…will do! Thanks again!

      Reply
  • 5. susanwennerjackson  |  February 28, 2010 at 3:09 pm

    Well, I AM a little biased, as I do community management for clients. But I do believe companies/brands need a consistent, frequent informed presence on relevant social media. Whether they hire someone to do it or have internal folks handle it, someone has to be “minding the store.”

    Congrats on the two new Dayton clients! I look forward to seeing your updates.

    Reply
  • 6. Erin Schreyer  |  March 1, 2010 at 2:22 am

    I think you’re right, Carole, and I think this is a great service that YOU could provide!!! with great partnership and communication, this could be a great service offering by a social media expert!

    Reply
    • 7. Carole Hicks  |  March 1, 2010 at 2:29 am

      Erin, how kind of you to say that! Thank you for your kindness and support.

      Reply

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